 |
– ForbesLife |
 |
– Robb Report Collection |
 |
“The Heretic from Ecosse is one bad, bad motorcycle.” – Maxim Magazine |
 |
“Unprecedented attention to ergonomics, engineering, innovation, and sumptuous detailing.” – *Surface Magazine |
Ecosse Moto Works Creates the Ultimate Renegade: the Beautifully Brash Heretic
In the quest to break from traditional motorcycling, Denver-based Ecosse Moto Works has created the new Heretic motorcycle. The vicious looking limited-edition Heretic is an exquisitely crafted bike boasting aggressive, unique styling and a muscular stance. As part of an exclusive line of four luxurious bikes including the Heretic Carbon, Heretic, Heretic Silver, and Heretic Titanium, Ecosse makes no compromises giving riders unrivaled design and thrilling performance.
Insignia Brand Partners has been assigned to promote the Heretic to media not generally familiar with motorcycles. Our primary goal working with Ecosse is to place the Heretic platforms in two tiers of media: 1) Luxury lifestyle media to drive sales 2) High-circulating general lifestyle media to build brand. Insignia has organized several press tours for Ecosse in both the East and West Coast markets to further enhance these efforts. We strive for our clients to have as much face to face contact with media to build contacts of their own.
In addition to strategic media relations, our team is also working with Ecosse to align the company with luxury partners to display their beautiful motorcycles for the 2007 holiday season.
Our press team focused on holiday layouts for the Heretic and secured great opportunities including a two-page spread in ForbesLife and the Robb Report Collection holiday issue. Examples of high-profile media placements include one of the largest circulating men’s magazines in the country, Maxim magazine. Lastly, a luxury lifestyle article from design magazine *Surface. Insignia coordinated press introductions for Ecosse Designer Don Atchison and the editors from these magazines.
